Press Release

Glaring Mistake in Change Research’s Latest “Split Roll” Results Explain Major Differences from Previous Public Polling

Glaring Mistake in Change Research’s Latest “Split Roll” Results Explain Major Differences from Previous Public Polling

Change Research Poll Omitted a Lean Yes Option, Only Included Lean No
The Schools & Communities First Initiative is Consistently Popular

Just last month Politico reported on a statewide PPIC poll, saying that “SPLIT ROLL GETS THE NOD”. That poll showed that 56% of residents and 54% of likely voters approve of the initiative to direct some of the new revenue from taxing commercial property at fair market value to K-12 public schools.

This morning, Politico CA Playbook featured Change Research’s results of a statewide poll partially focused on the “Split Roll” ballot initiative that differs greatly from the previous credible public polling on the issue. These outlier results stemmed from a glaring methodological error that invalidates the results of the poll as it pertains to “split roll”. When asked whether or not people would vote for the initiative, respondents were only given a Lean No option but never a Lean Yes option, an unacceptable omission that drastically skewed the results. Lean No accounted for 19% of the total responses.

“The important thing is that we now know why these flawed results are so drastically different than previous public polling that shows high popularity for funding our schools and local services by taxing only commercial property at fair market value,” said Schools & Communities First Spokesman Tyler Law. “As it pertains to the “Split Roll” numbers, the results are completely invalid. It’s critical that the record is corrected immediately and publicly so California voters are not further misled.”

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For additional information, please contact:
Tyler Law, AKPD Message & Media
[email protected]
510-326-1273